While a great idea is a reward in and of itself, the NATSO Foundation is going to award $500 to the truckstop or travel plaza operator that shares the best great idea during the Great Ideas! for Independent Operators Session at The NATSO Show 2014.
Tom Heinz, chairman of The NATSO Foundation and president of Coffee Cup Fuel Stop, said he hopes the award will add energy to the already exciting event and also encourage operators to think through their best ideas ahead of time.
“Best ideas are often not immediately quantifiable or are impossible for operators to measure, so they may not realize just how great they are until they take time to think them through,” he said. “We want operators or their staff to think about successful things they’re doing and come prepared to share for a chance to win.”
The Great Ideas! for Independent Operators Session has been designed with independent owners and operators in mind and serves as an interactive platform where operators join together to collaborate and uncover new solutions and business opportunities that can improve their operations.
“Most great ideas take a long time to evolve and they often need to collide with other ideas, which is why the Great Ideas! Session is the perfect venue for those in the travel plaza industry to find their next best practice,” Heinz said.
During the 2013 Great Ideas! for Independent OperatorsSession, operators shared ideas on promoting specials within the travel store, marketing DEF, selling biodiesel and managing 24-hour food service offerings.
“There are all kinds of little, doable things in our operations that could be made a little bit better, which will make the customers’ experiences better,” Heinz said. “This session encourages all of us to think through every experience a customer goes through and ways in which we can make it better. Being able to bounce those ideas off of each other is invaluable.”
The NATSO Show 2014 will take place in Nashville, Tenn., Jan. 26-29, 2014 at the Gaylord Opryland Hotel and Convention Center.